WELCOME!

Thank you for taking the time to check out some of my work.

It’s always a challenge to narrow things down, but I’ve selected a few projects

that I feel best represent the range and depth of what I do.

These are only the ones that I feel are the most complete.

If you’d like to dive further into these projects or check out some of my other work,

please feel free to poke around the menu.

This is just the tip of the iceberg, seriously!

Cookies X Freak Bros LSD Joint

Design Direction - Packaging Design - Omnichannel Assets

This project was a special collaboration between Cookies and The Freak Brothers that would subsequently roll into our annual 420 campaign.

Along with the help of our creative director, I created a pitch deck to bring to The Freak Brothers

as we figured out how to roll out the Cookies X Freak Bros "LSD" Joint.

This required a lot of workaround since caricatures in cannabis are restricted under most state and local laws.

In the end, we had a successful campaign and a collaboration that continued (and is still ongoing).

In all, I created the overall look and feel, packaging, merchandise and various animated ads.

Cookies X Erykah Badu

illustration - Omnichannel Assets - Motion

This project was a special collaboration between Cookies and Erykah Badu.

For this project, I worked with both our internal team and Erykah Badu’s team,

to expand the look and feel of the original packaging design created for the product.

Pulling from both the look and feel of the packaging as well as Erykah Badu's image, I created 2 poster designs as well as a couple of animations to draw customers in, while also highlighting the ingredients in each tea.

Cheech & Chong's My Homies In Dreamland

Marketing - Branding - Web - Posters

For this project, I worked as the marketing/brand manager.

I created all the branding and marketing assets prior to launch and worked with a developer to create a website for the launch.

I also created a series of icons to keep the NFT community engaged on Discord beyond the project.

This was Cheech & Chong’s first Web3 project, and it was a major success—the entire collection of 10,935 “Homies” sold out within 15 minutes of launching, generating millions.

Post launch I was commissioned to create various NFT posters and illustrations to keep the brand going strong.

Fuerza Regida's Don't Fall In Love Fest

I was brought on to redesign the look and feel of Don't Fall In Love Fest and prep all assets for production literally within 7 days of the event.

I did some digging around to get a better feel for what the band is all about and more importantly took a look at how their core audience was feeling about the event/ line up. Because the line up was such a hodgepodge of musical styles/ generations, one commenter said "this lineup looks like when I shuffle my playlist". I took that and turned it into the ethos of DFILF.

Taking themes from the idea of falling in love and making mixtapes for significant others, I boiled it down to composition notebooks, passing notes in class, and creating original characters that felt nostalgic without having to put a specific date on it. This helped resonate with all audiences, and the result was a hit.

In all, I covered everything from banners to selfie installations and merchandise.