Don't Fall In Love Fest

I was brought on to redesign the look and feel of Don't Fall In Love Fest and prep all assets for production literally within 7 days of the event. 

I did some digging around to get a better feel for what the band is all about and more importantly took a look at how their core audience was feeling about the event/ line up. Because the line up was such a hodgepodge of musical styles/ generations, one commenter said "this lineup looks like when I shuffle my playlist". I took that and turned it into the ethos of DFILF. 
 
Taking themes from the idea of falling in love and making mixtapes for significant others, I boiled it down to composition notebooks, passing notes in class, and creating original characters that felt nostalgic without having to put a specific date on it. This helped resonate with all audiences, and the result was a hit.

In all, I covered everything from banners to selfie installations and merchandise.